Projects
La Shield
Sunscreen
2025 campaign
La Shield wanted to shift from clinical credibility to daily relevance. To achieve this, we made the invisible, visible. We used UV cameras to show hidden sun damage on real women. Their raw reactions powered a film, while honest, unfiltered OOH drove home the message....
Pitch - TBWA
At TBWA, we were invited to pitch for Polycab - one of India’s leading wire and cable brands. Known for its scale and performance, Polycab had a clear ambition - Own the narrative around E-Beam technology...
Dove Cosmic Beauty​
Integrated Campaign
Our human-centric perception of beauty fails to acknowledge the diverse richness found in asymmetry, textures, and markings present in nature and the Cosmos.
​
This campaign wishes to remind women that they are not separate from the Cosmos. In fact, they are reflected in it...
One brand. One year. Every touchpoint. This journey taught me how thoughtful design can meet everyday function.
​
The story of how I helped shape the voice and the visuals of JSW Paints under the banner of Khoobsurat Soch across films, daily communication design, and IPL-scale work...
Durex-
The Pleasure Palace
Integrated Campaign
As a brand, Durex exists to unleash the freedom to be your true sexual self. The challenge was to help Durex break down barriers to sexual freedom. 45% people felt their fantasies were morally flawed or unacceptable. This campaign seeks to revolutionize the way sexual kinks and freedom is percieved by...
Bombay Taco Co.
Visual Identity
Using 'language' as a medium to connect people and culture of Bombay, the task was to create and extension of the visual identity of Bombay Taco Co. The vibrant and diverse cultural hotspot that is Bandra is reflected in the design, while also highlighting...
The Leather Orchard
Creative Strategy & Campaign
A thought-provoking campaign aimed at reshaping fashion norms and promoting conscious choices. With the powerful question, "What runs through your leather? Water or blood?" it challenges traditional perceptions of fashion...
Budweiser Limited Edition
Packaging Design
The Budweiser FIFA World Cup Edition Packaging was a perfect blend of style and substance, embodying the excitement and passion of sports and establishing Budweiser as the beer of choice for fans around the world.
