Projects
Integrated Campaign
Our human-centric perception of beauty fails to acknowledge the diverse richness found in asymmetry, textures, and markings present in nature and the Cosmos.
This campaign wishes to remind women that they are not separate from the Cosmos. In fact, they are reflected in it...
Kyoorius Young Blood 2025
First List
Gen Z sees scooters as boring, practical machines. Our challenge was to reset that perception and make Ather part of the youth culture.
We tapped into the biggest FOMO — missing out on concerts, nightlife, and cultural moments.
With Ather’s silent EVs and Halo helmets,
we reimagined nightlife as a moving,
participatory experience...
2025 campaign
At TBWA, we were invited to pitch for Polycab - one of India’s leading wire and cable brands. Known for its scale and performance, Polycab had a clear ambition - Own the narrative around E-Beam technology...
