Projects
Integrated Campaign
Our human-centric perception of beauty fails to acknowledge the diverse richness found in asymmetry, textures, and markings present in nature and the Cosmos.
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This campaign wishes to remind women that they are not separate from the Cosmos. In fact, they are reflected in it...
Kyoorius Young Blood 2025
First List
Gen Z sees scooters as boring, practical machines. Our challenge was to reset that perception and make Ather part of the youth culture.
We tapped into the biggest FOMO — missing out on concerts, nightlife, and cultural moments.
With Ather’s silent EVs and Halo helmets,
we reimagined nightlife as a moving,
participatory experience...
2025 campaign
At TBWA, we were invited to pitch for Polycab - one of India’s leading wire and cable brands. Known for its scale and performance, Polycab had a clear ambition - Own the narrative around E-Beam technology...
