JSW Paints
Some brands teach you more than just craft — they teach you ownership. Over the past year, JSW Paints has been exactly that for me. As a creative so early in my career, I’ve had the chance to work end-to-end on the brand — from contributing to big campaign ideas and IPL sponsorship branding, to designing everyday retailer posters, packaging, and functionality-led product communications.
Being involved so closely has given me a strong grasp of what the category demands, what the consumer looks for, and what the client truly values. Regular interaction with the client team has sharpened my ability to translate briefs into designs that are not only beautiful, but also strategic.
JSW Paints became more than just a project — it became a space where I could grow, experiment, and understand what it really means to build a brand consistently across mediums.
With 'Khoobsurat Soch' being the brand’s core philosophy, every piece of work demanded not just aesthetic appeal, but thoughtful intent — a balance of beauty and functionality. This guiding thought helped me grow as a creative, learning how to craft visuals that not only look good but say something meaningful.
