A Bit About Me
You already know my name by now! I’m sure I’m the first ‘Ipsa’ you’ve ever come across, so here are a few things to know about me - 'Ipsa' is a sanskrit word meaning 'wish'. Most of the time people cant take my name properly (I hope YOU can by now). If I were to get a rupee every time someone said my name wrong, I'd be a millionaire by now.
Born in Delhi brought up in Mumbai, I’m the perfect heady yet humble cocktail of both the cities. Graduated with a degree in Visual Communication and Digital Design from Ecole Intuit Lab, Mumbai. I'm a creative by the day and a copywriter by night, still trying to find a balance between both my passions.
Having worked at TBWA\ India for a year gave me the opportunity to explore a wide range of work, right from art direction to campaign building, storytelling, copywriting, a bit of interior design, post production, and a lot more!
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Often called the 'mother' of the group, a HUGE skincare enthusiast and an emotional aficionado - I put my heart, and my sac full of emotions into everything I do. While this is both a blessing and a curse, the pro is that my emotional depth greatly enhances my ability to craft impactful campaigns. With creative strategy as my forte, I channel all my sensitivity, life, and feelings into my work, ensuring it resonates deeply with viewers.