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The Leather Orchard
Creative Strategy and Campaign
Shortlisted for The One Club for Creativity's Young Ones, this project aimed to address PETA's call for a groundbreaking campaign to reduce the prevalence of leather products in fashion.
The Leather Orchard emerges a compelling campaign, strategically created to direct consumer preferences towards vegan fashion. By positioning vegan fashion as the epitome of trendiness, the campaign casts an emotional appeal to influence consumer behaviour away from leather products in the fashion industry.
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