Dove Cosmic Beauty
Integrated Campaign
Shortlisted for The One Club for Creativity's Young Ones brief for Dove. It called for a revolutionary campaign that broadens the definition of beauty for the next 20 years.
The definition of beauty, crafted by humans for humans, lacks inclusivity and democracy. The human belief of what is ‘imperfect’ or ‘flawed’ is applied only to humans. But we find asymmetry, textures, markings in nature and cosmos as alluring and endearing.
We decided to supersede our species, and look at a higher source of benchmark to redefine beauty standards.
The Cosmos is our biggest source of wonderment and awe, where every heavenly body is a picture of perfection in human eyes. We wish to remind women that they are not separate from the cosmos. In fact, they are reflected in it.
