Ipsa Sharma

Gen Z sees scooters as boring, practical machines. Our challenge was to reset that perception and make Ather part of the youth culture.

We tapped into the biggest FOMO — missing out on concerts, nightlife, and cultural moments. With Ather’s silent EVs and Halo helmets, we reimagined nightlife as a moving, participatory experience.

Ather Nights turns city streets into clubs on wheels. Using traffic data, we map safe, low-traffic routes. Riders wear Halo helmets synced via mesh connectivity to live DJ sets, and enjoy live concerts while riding together. The lead Ather becomes a mobile DJ console, while convoys follow in formation.

No tickets, no queues, no noise bans — just culture in motion. Book via District, grab an Ather and Halo, and join the ride.

This isn’t just a party. It’s a cultural reset — where scooters become the heartbeat of Gen Z’s nightlife.

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